No uncontrolled growth in local marketing

Anyone who works in a decentrally organised company can tell you a thing or two about this: It often takes trading partners too long to wait for the adapted marketing material from the head office. Many then get creative themselves. The result is marketing material with different fonts or dozens of variants of business cards and logos that often only vaguely resemble the original.

Combinations of favourite colours, fonts and image styles have little to do with the predefined corporate design. So what to do about this digital mess that resembles a "marketing jungle"?

The task is to bring everyone back into the same boat. The brand image of the company has to be transported down to the smallest branch. But the most beautiful guides and templates are of no use if the partners do not accept them. This is because the retail partners are often faced with the situation of having to use the materials at short notice - with their own name, their own address or their own offers. Here, either the marketing department of the head office has to take action or the partners have to commission external agencies. Both costs time, the latter often also a lot of money.

The solution is a marketing portal. This application is available throughout the company. In a marketing portal like WUNDERHUB, the head office determines in advance which employees can access it. They receive data for logging into the protected area. In this marketing portal, the central marketing department now makes all advertising materials available as templates. Uniform, CI-compliant and in all required formats. In addition, the marketing department determines in advance which areas of the templates can be edited. In these areas, the trade partners can now become active directly in the portal and create their own content. Fonts and colours, for example, are defined in advance so that there are no deviations.

User acceptance of a portal like WUNDERHUB is high, and there are several reasons for this. For one, the user interface is intuitive, clear and easy to use. With numerous search options, the trading partner quickly finds the desired file and can easily customise it directly in the portal. The second advantage is the direct availability of the marketing documents. As soon as the employee sees that the business cards will soon be used up or he wants to print new flyers, he can go to the portal, create the marketing materials, order them and have them delivered directly to the branch. Another advantage is that the retail partners are involved in all marketing activities of the head office at any time. There is a new campaign? All files are available in the portal. This way, everyone has access to current documents and has an overview at all times. Waiting times, searching for documents and enquiries to the head office are eliminated. In the latest version, everything is available throughout the company and across all branches.

The head office also keeps an overview: With the help of statistics and reports, the head office can see at any time which promotional materials are in demand, what is being used and what demand there is. It can see which partners are participating in campaigns and, if necessary, can also grant subsidies and store them in the system.

A marketing portal is an ideal way to create synergies and bundle all the marketing knowledge that exists in a company. Corporate marketing contributes its knowledge of branding, layout and design and comes up with creative, effective marketing campaigns. The local employees can contribute their knowledge of local marketing, distribution and sales directly at the point of sale - win-win for the entire company.