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What is a marketing portal?
What is a marketing portal? If you are asking yourself this question, we have really good news. Because it means that today you can discover great, probably previously untapped potential from which you can profit with numerous innovative features.
This is a marketing portal: a company-owned platform on which the company can make content available to its sales partners, branches, subsidiaries and others. The marketing portal is configured specifically for your company. Access rights are granted only to authorised partners that the company can define in advance (closed shop). A corporate marketing portal is also called a Distributed Marketing System, Marketing Management System (MMS), Marketing Efficiency Cloud, Marketing Resource Management (MRM), Local Branding Portal or Brand Management System. Standardising workflows, simplifying them and thus saving resources, time and money automatically in the truest sense: that is the quickest description.
The second piece of good news - WUNDERHUB is the right place for you. And now we'll get into the exciting details for you:
Central marketing & more for decentralised structures
A marketing portal is a company's own platform on which content can be made available to employees, sales partners, branches, service providers and others. Individually configured templates, forms, marketing materials (offline and online), business stationery and much more are available in the CI of the respective company. Each can be customised by the authorised individuals and, after preview and approval, can be implemented and produced at the push of a button. In this way, marketing activities are centrally managed and controlled - with independent regional access without sources of error. Cross-media - modern cloud-based marketing portals combine services and applications such as web-to-print or web-to-publish, a product information system (PIM), workflow server, media asset management (MAM), digital asset management (DAM), media database or rather everything the marketing heart desires.
Purchasing processes per click - in the company's own closed shop
In addition to marketing management, there are many other areas of the company where WUNDERHUB provides support. For example, internal procurement processes - from office equipment to spare parts management - are made easily accessible to all authorised persons within a predefined framework, regardless of location, time and without time-consuming correspondence. Everyone has access to identical templates and regulated processes - the documentation is error-free. Added value all along the line. The key to efficient local brand management lies in the sensible distribution of individual tasks. Standardised processes are just another plus of the marketing portal. Budget management and client groups allow companies to manage and control the creation and use of content for each local partner. The marketing portal also offers transparent processes and clear reports. This enables companies to better understand the marketing activities of local partners.
Make it simple – easy said, easy done
The difference between a good and a bad marketing portal is user-friendliness. The difference between a good marketing portal and WUNDERHUB: better than just user-friendly is the joy of use.
Whether it's access to image and address databases, form templates, individualisation of advertising materials, ordering materials from the head office and much more - everything works like clockwork here. Templates can be individually adapted without prior knowledge. Even stored user data can be automatically integrated into the templates. With the help of the clear WYSIWIG editor ("What You See Is What You Get"), users can see in real time what their future advertising materials will look like.
Seamlessly integrable – from the cloud, as "Software as a Service
Without prior investment in hardware or installation of software, WUNDERHUB is ready for use in no time. Cloud-based, with the highest security standards and accessible from anywhere, the portal will digitise marketing, sales and procurement processes in the future once it has been set up. Interface-friendly to existing and used ERP systems, of course. The savings potential quickly becomes apparent. The delight even before that. We promise.
